Case Study - Speed up and Optimization of Webasyst Shop-Script CMS
Accelerating loading and optimizing Webasyst Shop-Script CMS to increase performance, improve user experience, and increase conversion.
- Client
- ActivSports.ru
- Year
- Service
- Improvements
📈 Case Study on Speeding Up Webasyst Shop-Script for activsports.ru
🔹 About the Client
Client: ActivSports.ru — online store of sports goods.
🎯 The Task
Accelerating loading and optimizing Webasyst Shop-Script CMS to increase performance, improve user experience, and increase conversion.
🔍 Main Problems
- Slow loading (up to 5 seconds).
- Low Google PageSpeed scores (mobile 45, desktop 62).
- Irrational loading of scripts and styles.
- Uncached large images.
- Database queries without optimization and indexing.
🚀 Optimization Stages
1️⃣ Analysis
- Conducted testing using Google PageSpeed, GTmetrix, Chrome DevTools.
- Identified key problems: large images, blocking resources, excessive SQL queries.
2️⃣ Media Optimization
- Compressed images via TinyPNG, converted them to WebP.
- Implementing lazy load for images.
3️⃣ Improving Work with Styles and Scripts
- Minified CSS and JavaScript.
- Moved scripts to the bottom of the page, configured their deferred loading.
4️⃣ Caching and CDN
- Enabled server caching.
- Connected Cloudflare CDN for accelerated content loading.
5️⃣ Database Optimization
- Conducted SQL query audit.
- Added indexes to speed up selections.
- Configured query caching.
6️⃣ Server Settings
- Moved the site to VPS with SSD disks.
- Enabled Gzip compression and HTTP/2.
📊 Results
- Load time decreased to 0.9 seconds.
- Google PageSpeed: 92 (mobile), 98 (desktop).
- Server load decreased by 40%.
- Conversion increased by 18%.
After the optimization, Webasyst Shop-Script works significantly faster! SEO indicators have been improved, loading speed increased, and sales increased.
Want the same result? Contact us!